Behind every poster there are hundreds of hours of study and research. It is a big challenge to work on the artworks of the legends of motorsports and to achieve a result which will satisfy an eagle eye of true fans of racing. That means that every detail has to be noted — from tiny bolt nuts, to a peeled paint at specific place and a dirt splash of specific shape.

Creating an automotive artwork is like 1000 hours enduring racing. It is a long, multi stage process that requires a lot of technical and artistic skills. From the development of historically accurate 3D models of the car, with textures and materials where all the details from the research are replicated, to a recreation of a specific environment where the racing event takes place.

We are paying the same amount of attention to the production of the posters, as we do for the development of the artworks. We are involved in every step of production, from the selection of premium heavyweight paper from the best manufacturers, to color proofing with Germany's most advanced printers. Each poster is inspected for quality before shipping.